Tiger Woods’ Sun Day Red Faces Trademark Dispute Over Logo Design
Tiger Woods’ new golf clothing brand, Sun Day Red, is currently facing a legal challenge concerning its logo. The brand, associated with TaylorMade, has been accused of using a logo similar to that of Tigeraire, a company known for its cooling products used in sports and various industries. Tigeraire has filed a formal objection with the U.S. Patent and Trademark Office, asserting that the Sun Day Red logo closely resembles its own.
Key Points:
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Allegations: Tigeraire claims Sun Day Red and TaylorMade are improperly utilizing the company’s distinctive leaping tiger logo, infringing on Tigeraire’s established trademark rights. The opposition documents argue that Sun Day Red’s actions could lead to consumer confusion and violate both state and federal intellectual property laws.
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TaylorMade’s Position: TaylorMade, responsible for manufacturing the Sun Day Red line, has expressed confidence in the legitimacy of its trademarks, likely preparing to defend against the claims.
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Trademark Background: Tigeraire’s leaping tiger logo has been in use for four years, setting the stage for the current conflict. The brand argues that the widespread distribution and powerful marketing efforts of Sun Day Red, buoyed by Tiger Woods’ fame, amount to an unfair overshadowing of Tigeraire’s rights.
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Market Implications: Tigeraire asserts it has already experienced consumer confusion. For instance, individuals wearing Tigeraire merchandise were mistaken for having Sun Day Red products during recent high-profile golf events.
- Royalty and Branding: The brand name “Sun Day Red” is a nod to Tiger Woods’ tradition of wearing red when competing on Sundays. The logo, showcasing a tiger with 15 stripes, symbolizes the 15 major championships Woods has won.
Sun Day Red, along with Woods and TaylorMade, is required to respond to the notice within a 40-day timeframe.
Conclusion:
This legal face-off underscores the complexities of trademark rights within the branding industry, involving notable figures and renowned companies. As this unfolds, the response from the parties involved will likely shape the outcomes for both brands.
Updated News Date:
September 2024